“It puts us in a different level of economics from the way people perceive us,” Birzon said. The company’s unit volumes are on par with casual-dining concepts, which also offer full bars. Its key differentiator is a full bar, something that weekend brunch diners love along with customers eating a meal after working an overnight shift. The chain’s existing locations have worked in “every type of real estate,” Birzon said. Locations are open only eight hours and yet the chain boasts unit volumes of $2.9 million, much stronger than most other family-dining restaurants that are usually open for much longer. The company calls its employees “Snoozers.” The company recycles or composts 90 percent of its waste and donates 1 percent of revenues into communities. The chain is opened for breakfast and lunch, and is known for its colorful atmosphere, circular booths, rollaway garage doors and expansive outdoor eating areas. Jon and Adam Schlegel founded Snooze in 2006. ![]() “It’s really an all-star team,” Birzon said. As it is, the company counts among its advisors former BJ’s Restaurants CEO Jerry Deitchle, restaurant industry dealmaker Mark Saltzgaber and Elliot Group founder Alice Elliot. Ken Fox, managing partner with Stripes Group, and Karen Kenworthy, a partner at the firm, will also be joining the board. Snooze sets itself apart from other family-dining restaurants with a full bar. “Snooze has rewritten the book on breakfast dining,” Swinghamer said in a statement “By focusing on culinary excellence and creating an upbeat, hospitality driven environment, Snooze has become one of the most exciting emerging restaurant brands in the country.” and Lettuce Entertain You Enterprises in the past, will take a spot on the Snooze board. David Swinghamer, an operating partner with Stripes who has been involved with Shake Shack Inc. We’re thrilled.”Īs part of the deal, Snooze will get access to restaurant and financial veterans who will take places on an already stacked board of directors. We’ve partnered with an investment group that is lined up with our values, and has a lot of experience in consumer brands that can add a lot of value. The investment “gives us a long-term strategic partner,” David Birzon, CEO of the chain, told NRN. Terms of the deal were not disclosed, but Stripes bought out previous investor Weston Presidio and the investment will enable the 17-unit chain to expand. The list goes on-it’s a whole lot of food.Stripes Group, a New York-based private-equity firm known for its investment in Internet-based companies, on Monday announced it has bought a piece of Denver-based breakfast chain Snooze, an A.M. On top of breakfast tacos and a breakfast burrito, the menu features sandwiches like the Bacon Sensation and the Sandwich I Am ( soft pretzel roll filled with scrambled cage-free eggs, cheddar cheese, and a sausage patty, served with a side of smoked cheddar hollandaise). Breakfast Riffs include Breakfast Pot Pie and Shrimp & Grits, while the plant-based “Plant Power” menu offers choices like Avocado Toast and the Sweet Potato Veggie Smash Up. ![]() Snooze serves up a considerable menu sorted into categories like Eggs, Omelets & Breakfast Riffs, Plant Power dishes, Benedicts, Pancakes & French Toast, and Tacos & Burritos. The work includes plumbing and utilities, an outdoor covered patio area, and other improvements. In April, Clark County issued a building permit for interior and exterior renovations at 1075 S Rampart Blvd, the brand’s destination. The chain is currently operating locations in states as distant as California and South Carolina, along with states between the Eats and West coasts, including Colorado, Texas, and others. Eatery is moving forward with a burst of growth that brings it to Las Vegas, where it will open its first location in Nevada. ![]() Eatery in this deal at Rampart Commons.īurgeoning brunch chain Snooze, An A.M. Agent Jeff Mitchell represented Snooze A.M.
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